WaterWipes

How to cast for a global ad spend without a million dollar casting budget? You go international, baby! The talent buyout and usage would’ve been astronomical if we hired SAG talent in the states, and the creative was directed at a global audience so we found a production partner in Bogata, Colombia to help us execute our vision while staying under budget. This wasn’t just efficient from a budget standpoint, but we also had a more diverse talent pool in Bogota that resembled the world population more accurately than if casted in the states. Adam focused on making the spot more playful and wanted to shoot on location, rather than in a studio. The real locations felt like we were inviting the audience to a fun experience, rather than a staged and somewhat technically driven spot, if shot on a set in a studio. The camera choreography was shot 4 different times on an iPhone, then cut together to appropriately understand the timing and compositions for the actual shoot. We made new friends, had delicious food and beverages and greatly enjoyed the culture and beauty of Colombia.